Anúncio de 1968 alerta sobre formigas invasoras

Um divertido anúncio de 1968 para a televisão australiana procura sensibilizar os mais jovens para a praga de Formiga-argentina  (Linepithema humile).

Trapper Tom, um personagem encarnado pelo popular actor Barry Crocker, incentiva os jovens a ir buscar as suas licenças de caça de Formiga-argentina, e ajudar a controlar esta espécie.

This entertaining advertisement is cleverly designed to target a young audience. It presents a serious initiative (one which assists in the identification of an agricultural pest) in a fun way through Barry Crocker’s entertaining performance as Trapper Tom, complete with exaggerated actions and pantomime facial gestures, silly pith helmet, safari suit and magnifying glass.

His dialogue is carefully scripted to convey basic information about the initiative – how to obtain an ant-hunting kit, the need to ask parents for permission – but also convincingly present it as a fun after-school activity through Trapper Tom’s clowning. The character addresses the camera as if he is speaking directly to the young audience, which ensures the necessary information is conveyed clearly and effectively.

Argentine Ants Advertisement, Curator’s notes by Poppy De Souza

Os efeitos das acções dos miúdos seriam mínimos, mas o objectivo seria educar e identificar uma espécie invasora, ao mesmo tempo que se iniciava este grupo-alvo na problemática das invasões biológicas, num bom esforço de sensibilização ambiental e comunicação de ciência.

 

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